Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced a series of leadership changes across its global brand organization. The moves build upon Starwood’s legacy of brand innovation and demonstrate the company’s commitment to creating unique and compelling experiences for guests across its 10 distinct brands.
“Starwood is a dynamic organization, and we didn’t have to look far to find great leaders within our ranks to take on new brand leadership roles”
“Our brands are the heart and soul of Starwood,” said Adam Aron, Starwood’s Chief Executive Officer. “Starwood's reputation for brand innovation is legendary and a key reason we have been able to drive growth. We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.”
To lead this effort, Starwood has appointed John Peyton to the new role of Senior Vice President, Brands and Shared Services. Peyton, who most recently led the company’s Global Initiatives team, will combine his expertise in global operations and brand building to drive innovation and ensure Starwood’s 10 brands remain crisp in the eyes of guests, customers and developers. During his 15-year tenure at Starwood, Peyton has held a number of senior operations and marketing positions, and in 2005, he led a significant brand positioning effort for Starwood, called Building World Class Brands – a defining moment in the company’s evolution as a brand powerhouse. In his new role, Peyton will also oversee food and beverage, revenue management and Starwood’s integration strategy for Design Hotels. He will report directly to Aron.
Starwood Looks to Strong Bench of Talent for Leadership across Its 10 Brands
“Starwood is a dynamic organization, and we didn’t have to look far to find great leaders within our ranks to take on new brand leadership roles,” said Peyton. “I look forward to working with our new Global Brand Leaders as we sharpen the focus on Starwood’s unique and desired brands.”
Longtime Starwood leader Dave Marr has been appointed Global Brand Leader, Sheraton and Tribute Portfolio. Most recently, Marr led Starwood's six full serve brands in North America, including oversight of digital, loyalty and partner marketing, Field Marketing, as well as Architecture and Construction in the division. He also led the successful launch of Tribute Portfolio, which debuted last month and is slated to reach more than 100 hotels in the next five years. In his new role, Marr will kick off and lead significant revitalization efforts for Sheraton, Starwood’s biggest and most global brand.
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