Digital Textile printing is the procedure of applying color to fabric in specific designs or patterns. In fabrics that are appropriately printed, the color is bonded with the fabric in order to prevent friction and washing. Textile printing is associated with dying, however, in appropriate dying the entire fabric is covered evenly in one color and in printing one or more than one color is applied to specific parts and in patterns that are sharply defined. Stencils, rollers, wooden blocks, skillscreens and engraved plates can be used in printing in order to apply colors on the fabric.

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Colorants that are used in printing consist of dyes that are thickened so that the color does not spread by capillary attraction that may be beyond the design or pattern. The procedure of preparing colors for textile printing requires chemical knowledge as well as technical experience as the ingredients must be in proper proportion. A color must meet requirements such as quality, fastness and shade. The ink used for textile printing contains pigments or dyes. It can be a mixture made up resins, dyes, pigments, solvents, particulate matter and various materials. The ingredients of ink provide various purposes; the colorants and additives of ink influence the thickness and its dry appearance.

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The digital textile printing ink market is said grow substantially and is expected to show significant growth as printing is an imperative manufacturing technology and digital printing is said to be on the peak. It is a great opportunity for the ink industry as well as printers. Digital printing is commonly used for small garments such as t-shirts, shorts and jackets. The rising demand for printed garments, advertisements and branding like flags, banners and graphics are major factors that boost the digital printing ink market. Increasing urbanization along with demand for corporate branding has widely driven the digital inks market. The section of sublimation ink has noticed great demand due to increased application of dye-sublimation in computer application which is also said to boost the market. In addition, the requirement for inks that are pigment based is expected to witness considerable growth due to its superior color stability and archival print sustainability. The display section has witnessed excellent growth in recent years due to increasing requirements of touch panels and special effects.

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On the basis of ink type the digital printing ink market is segmented into pigments, reactive, direct disperse, acid and sublimation. On the basis of application the market is segmented into technical textile, garments, computer applications, advertisements and household. Geographically, the market is segmented into North America, Asia-Pacific, Europe and LAMEA.

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